{"id":2762,"date":"2012-02-04T19:46:22","date_gmt":"2012-02-04T18:46:22","guid":{"rendered":"http:\/\/elsa-fachinetti.fr\/blog\/?p=2762"},"modified":"2012-10-17T20:47:37","modified_gmt":"2012-10-17T19:47:37","slug":"pub-volkswagen-chiens-superbowl-star-wars","status":"publish","type":"post","link":"http:\/\/elsa-fachinetti.fr\/blog\/pub-volkswagen-chiens-superbowl-star-wars\/","title":{"rendered":"Volkswagen : Dog vs Darth"},"content":{"rendered":"<p>La nouvelle pub Volkswagen fait son entr\u00e9e ! Apr\u00e8s un teaser montrant une <a title=\"Volkswagen : The Bark Side\" href=\"http:\/\/c-quoi-cette-com.oppoc.fr\/volkswagen-chiens-star-wars\/\">chorale canine interpr\u00e9tant la marche imp\u00e9riale<\/a>, la marque d\u00e9voile aujourd&rsquo;hui le spot qui sera <strong>diffus\u00e9 le 5 f\u00e9vrier<\/strong> prochain durant le Superbowl&#8230;<\/p>\n<p style=\"text-align: center;\"><object width=\"560\" height=\"315\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/0-9EYFJ4Clo?version=3&amp;hl=fr_FR\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"560\" height=\"315\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/0-9EYFJ4Clo?version=3&amp;hl=fr_FR\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p>La partie du spot o\u00f9 l&rsquo;on voit Bolt, le chien, s&rsquo;astreindre \u00e0 une hygi\u00e8ne de vie stricte pour parvenir \u00e0 courser la derni\u00e8re Volkswagen est plut\u00f4t <strong>sympathique<\/strong>, bien que peu surprenante.<\/p>\n<p>En revanche, les 30 derni\u00e8res secondes me laissent perplexe. Certes, cette s\u00e9quence permet de faire un <strong>clin d\u2019\u0153il<\/strong> \u00e0 la <a href=\"http:\/\/www.youtube.com\/watch?v=R55e-uHQna0\">pub de l&rsquo;ann\u00e9e derni\u00e8re<\/a>, mais elle me semble un peu superflue. Comme s&rsquo;il fallait, \u00e0 tout prix, caser Dark Vador dans le spot.<br \/>\nN\u00e9anmoins, je ne doute pas que les amateurs de Star Wars pr\u00e9f\u00e8reront cette derni\u00e8re partie&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"La nouvelle pub Volkswagen fait son entr\u00e9e ! Apr\u00e8s un teaser montrant une chorale canine interpr\u00e9tant la marche imp\u00e9riale, la marque d\u00e9voile aujourd&rsquo;hui \n<a class=\"moretag\" href=\"http:\/\/elsa-fachinetti.fr\/blog\/pub-volkswagen-chiens-superbowl-star-wars\/\"> [...]<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[356],"tags":[376,377,379,389],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/posts\/2762"}],"collection":[{"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/comments?post=2762"}],"version-history":[{"count":1,"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/posts\/2762\/revisions"}],"predecessor-version":[{"id":2763,"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/posts\/2762\/revisions\/2763"}],"wp:attachment":[{"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/media?parent=2762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/categories?post=2762"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/tags?post=2762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}