{"id":2158,"date":"2010-09-13T18:46:57","date_gmt":"2010-09-13T17:46:57","guid":{"rendered":"http:\/\/elsa-fachinetti.fr\/blog\/?p=2158"},"modified":"2010-09-13T18:46:57","modified_gmt":"2010-09-13T17:46:57","slug":"ikea-une-nouvelle-publicite-au-poil","status":"publish","type":"post","link":"http:\/\/elsa-fachinetti.fr\/blog\/ikea-une-nouvelle-publicite-au-poil\/","title":{"rendered":"Ikea : une nouvelle publicit\u00e9 au poil"},"content":{"rendered":"<p><a href=\"http:\/\/www.ikea.com\/fr\/\">Ikea <\/a>est champion lorsqu&rsquo;il s&rsquo;agit de son marketing. De l&rsquo;utilisation du <a href=\"http:\/\/www.buzzetcie.com\/ikea-et-facebook-font-bon-menage\/\">syst\u00e8me de tag des photos sur Facebook<\/a> aux <a href=\"http:\/\/www.culture-buzz.fr\/blog\/IKEA-guerilla-dans-le-cinema-3360.html\">projections dans les cin\u00e9mas<\/a>, en passant par les <a href=\"http:\/\/www.blogoergosum.com\/16554-ikea-letagere-musicale-et-la-banniere-interactive\">banni\u00e8res interactives<\/a>, \u00ab\u00a0innovation\u00a0\u00bb et \u00ab\u00a0cr\u00e9ativit\u00e9\u00a0\u00bb sont ses ma\u00eetres-mots.<\/p>\n<p>Et bien son <strong>nouveau spot publicitaire<\/strong> ne d\u00e9roge pas \u00e0 la r\u00e8gle ! Cette fois, la marque a d\u00e9cid\u00e9 de l\u00e2cher <strong>100 chats<\/strong> dans l&rsquo;un de ses magasins&#8230; et le r\u00e9sultat est plut\u00f4t bon !<\/p>\n<p style=\"text-align:center\"><object width=\"640\" height=\"385\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/Z7vXP3tHzhA?fs=1&amp;hl=fr_FR\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/Z7vXP3tHzhA?fs=1&amp;hl=fr_FR\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"640\" height=\"385\"><\/embed><\/object><\/p>\n<p>En prime, voici le making-of du spot.<\/p>\n<p style=\"text-align:center\"><object width=\"640\" height=\"385\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/vCB7RqGS684?fs=1&amp;hl=fr_FR\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/vCB7RqGS684?fs=1&amp;hl=fr_FR\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"640\" height=\"385\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"Ikea est champion lorsqu&rsquo;il s&rsquo;agit de son marketing. De l&rsquo;utilisation du syst\u00e8me de tag des photos sur Facebook aux projections dans les cin\u00e9mas, \n<a class=\"moretag\" href=\"http:\/\/elsa-fachinetti.fr\/blog\/ikea-une-nouvelle-publicite-au-poil\/\"> [...]<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[356],"tags":[358,357,227],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/posts\/2158"}],"collection":[{"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/comments?post=2158"}],"version-history":[{"count":0,"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/posts\/2158\/revisions"}],"wp:attachment":[{"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/media?parent=2158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/categories?post=2158"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/elsa-fachinetti.fr\/blog\/wp-json\/wp\/v2\/tags?post=2158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}